AI Insights · Timothy · July 2025
Top Drama Games on Android in New Zealand: Q2 2025
Explore the performance of the leading drama games on Android in New Zealand during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the drama games category on Android in New Zealand showcased notable trends across the top five applications. Data from Sensor Tower reveals insights into their performance.
Chapters: Interactive Stories experienced a steady rise in weekly revenue, which peaked at approximately $1.5K in mid-May before dipping to around $1K by the end of June. Weekly downloads fluctuated, starting strong with 171K in late March and declining to 129K by the end of the quarter. Active users demonstrated a slight decrease from 1.1K to just below 1K.
MeChat - Interactive Stories saw an upward trajectory in revenue, reaching about $825 in June. Downloads increased from 317K in March to 274K by June's end. Active user numbers rose steadily from 703 to 597.
Love Island: The Game showed a significant spike in revenue towards the end of June, reaching $1.1K. Downloads also saw growth, moving from 70K in March to 176K. Active users peaked at 2.5K in June.
Choices-Explore Reading experienced a decline in revenue, starting at $973 and dropping to $56 by late June. Downloads followed a similar pattern, diminishing from 49K to zero by June.
Choices: Stories You Play maintained a consistent revenue stream around the mid-$300s, despite no new downloads. Active users slightly decreased from 22 to 10.
For more detailed insights and trends, visit Sensor Tower's comprehensive reports.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025